Urus – The All New SUV from Lamborghini

Lamborghini Urus

Lamborghini unveiled the all-new Urus SUV on Monday in a presentation that could best be described as shambolic. A technical glitch forced Lamborghini to temporarily shut down the launch presentation and global webstream. While the presentation may have been a bit of a mess, the Urus is anything but. The Lambo looks lean, mean, and ready to take on the world.

Lamborghini Urus SUV

The striking off-roader is just the second SUV in company history and is expected to double the company’s annual sales total to around 7,000 cars globally.

“Lamborghini is a hidden gem, and adding the Urus SUV will propel volume closer to Italian rival Ferrari,” Bloomberg Intelligence analyst Michael Dean said in a note on Friday. Assuming a $207,000 selling price, the model could lift the brand’s earnings by more than 50 percent in 2019, he said.

“The Lamborghini Urus is a visionary approach based on the infusion of Lamborghini DNA into the most versatile vehicle, the SUV,” Lamborghini CEO Stefano Domenicali said in a statement. “The Urus elevates the SUV to a level not previously possible, the Super SUV.”

Lamborghini Urus SUV

Powered by a 650 horsepower, 4.0 liter, twin-turbocharged V8, Lambo claims the Urus can hit 62 mph in just 3.6 seconds and reach a top speed of 190 mph, besting the Bentley Bentayga’s 187 mph mark. According to Lamborghini, this makes the Urus the fastest SUV in the world.The Urus is also available with carbon ceramic brakes, adaptive air suspension, and six different driving modes.

Inside, the SUV boasts room for four in a leather lined cockpit with a modern touchscreen infotainment system featuring full Apple CarPlay and Android Auto integration.

Lamborghini expected to begin delivery of the Urus in the Spring of 2018.

Lamborghini Urus SUV

Seeing limited appeal for Lamborghini Huracans and Aventadors in markets like China and Russia, German parent Volkswagen AG pushed to expand the lineup with a model capable of taking on trickier road conditions. Lamborghini last year sold only 188 cars in the world’s largest auto market, China, compared with 303 in the U.K., a market that’s 90 percent smaller.

The Urus will be Lamborghini’s first SUV since production of the LM002 — the so-called Rambo Lambo — ended in 1993. It had unveiled a prototype five years ago. Lamborghini officials have said there’s potential to sell at least 4,000 performance crossovers a year, which would more than double sales. They also indicated a partly battery-powered hybrid variant of the vehicle could be offered.

Have a look at the video that Lamborghini released on their YouTube channel:

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